Through a revolutionary new platform, Aditus brings the world of luxury to crypto-affluents by granting users access to an entire spectrum of carefully curated luxury lifestyle products, services and experiences via the use of crypto-currencies.
Cryptocurrencies are sky-rocketing in value. The value of bitcoin, the first and most well-known crypto-currency, has increased seven-fold in the last year. Some alt-coins have even seen growth of a few thousand percent over the last 2 years – indeed no other category of asset has offered such upside in the last decade.
This along with the token sale boom and the rich 24-7 trading opportunities fueled by price volatility has created a growing new community of affluent people – the “crypto-affluents”.
The founders of Aditus are veteran entrepreneurs in the luxury space, and we have noticed increasing numbers of such crypto-affluents at our luxury events. However, in our discussions with them, we have received feedback that while many crypto-affluents desire services offered by luxury merchants, they still lack access to it, and feel excluded.
This unfortunate disconnect is driven by the following factors:
• Few luxury merchants accept crypto-currencies
• Crypto-users are more privacy-conscious than your average user, while luxury merchants need more targeting data than your average marketer to market their goods
• Luxury lifestyle merchants simply do not know how to reach crypto-affluents
Luxury merchants are among the most traditional of companies, and are used to traditional modes of marketing. They simply have no way to easily reach out to crypto-affluents. This is especially so as we have observed that the crypto-currency / blockchain community is as insular as the luxury industry.
Luxury merchants have always required more targeted marketing due to the niche nature of their products and the need for the right brand positioning. That higher level of targeting is currently obtained through channels that extensively track user’s preferences and spending habits.