Sendy SNDY | ||||
Radically Better Email Through Rewarding Attention | ||||
Start date | 01. Nov 2018 | End date | 30. Nov 2018 | |
Information | Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment. Our core mission is to build an open incentive protocol on top of email that incentivises genuine engagement by subscribers and better quality email by marketers. Through blockchain technology, we are building a platform-agnostic API that allows marketers to attach a token reward pool to their email campaigns, improving engagement rates and offering subscribers a frictionless way to be rewarded with cryptocurrency by assigning micro payments to their email interactions. Importantly this requires no fundamental change in behaviour for either party - email marketers distribute a portion of their payment for sending to incentivise engagement with Sendy tokens (SNDY) and subscribers are rewarded for their previously ‘unrewarded’ engagement, which creates a virtuous cycle by encouraging best practices in sending, more engagement, and less marketing SPAM. |
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