Rubiix RBX | ||||
Connecting Brands & Consumers through Collateral Data Staking |
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Start date | 06. Jan 2019 | End date | 28. Jan 2019 | |
Information | Rubiix is a positive-engagement ecosystem for brands and consumers, where consumers provide anonymous access to their personal financial data (i.e. credit card and banking transactions) as the basis for digital media campaign targeting. Rubiix users share their offline purchase experiences in an online social community within the Rubiix mobile application. Brands get unprecedented access to this “holy-grail” of audience targeting data and, in turn, Rubiix distributes revenue back to the community of data-providing consumers. |
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