Corporate Bitcoin Plans Turn Sour as Prices Slip Below $100K

Bitcoin’s renewed struggle to hold above the $100,000 threshold has sent ripples through corporate balance sheets. The very companies that once celebrated their bold crypto acquisitions as strategic triumphs are now watching their digital assets sink into the red.

From Trump Media to Metaplanet, the high-profile Bitcoin buying spree of 2024 has morphed into a test of endurance. What began as an innovation play has become a waiting game marked by mounting paper losses and quiet boardroom concern.

Corporate Bitcoin Treasuries Face Mounting Pressure
According to public filings 51 companies are currently holding Bitcoin at a loss. Among the hardest hit is KindlyMD, which acquired 5,674.9 BTC at an average cost of $117,782 per coin—far above current market prices.

Other heavy spenders include Empery Digital, K33, Sequans Communications, and Strive, each of which paid over $115,000 per coin on average.

Trump Media, which invested roughly $2 billion into Bitcoin and related securities in July when BTC hovered near $107,000, now faces a 6.3% decline in value—translating to around $126.6 million in unrealized losses.

Metaplanet, one of the world’s largest corporate Bitcoin holders, isn’t immune either. Its position is currently worth 5.9% less than its entry price, equating to a paper loss of approximately $194.9 million.

Ethereum Treasuries Also Feeling the Pain
The slump hasn’t spared Ethereum-focused firms. With ETH dipping below $3,500 this week, companies like Bitmine and Sharplink have seen their holdings fall beneath cost, adding further strain to corporate crypto portfolios.

As the market awaits its next major catalyst, corporate treasuries are learning the hard way that Bitcoin’s volatility cuts both ways—rewarding boldness in the bull market, and punishing overconfidence when the music stops.