Airbloc Protocol redefines how data is collected, monetized and utilized. Leveraging blockchain technology and token economics, it seeks to facilitate more transparent data flows between data owners, data providers and data consumers.
Ultimately, it aims to return data ownership back to data owners, provide applications with tools to collect and monetize data legitimately, and allow data consumers to purchase explicitly consented data with an auditable source of provenance for their business intelligence, research, and targeted marketing purposes.
To this end, Airbloc Protocol will develop a fully auditable data supply chain through User, Application and Enterprise oriented services that are interconnected with each other.
Personal data is collected after explicit user consent is obtained through Airbloc's blockchain-based data authorization protocol called DAuth. The data is controllable and traceable by the data owner on a public blockchain.
Airbloc intends to build a token ecosystem that incentivizes various actors to sustain and grow the Airbloc data ecosystem. Ecosystem participants who provide and process data in Airbloc will receive a revenue share from the data asset. Participants who contribute via data processing, verification or replication will receive additional contribution rewards from the network.
To ensure that the data on Airbloc is treated as an asset, data access should only be granted to rightful data consumers after a purchase has been made. Data owners' data privacy and data access are protected through our proprietary Privacy Shield technology that encrypts, anonymizes and secures personal data even though the data is traded on a public blockchain.
Features in the protocol can be used as building blocks to build a shared data economy between data owners, data providers and data consumers. Applications can be built using Airbloc Protocol, such as applications with data-monetization business models, data marketplaces, or data management platforms (DMP) that aggregate customers' data.