||With declining album sales, the increase in streaming and limited touring capacity, artists’ revenues have been declining sharply, yet fans are starved for interaction and are looking for a more personal connection with their beloved musicians. Events globally are moving online – especially in the last year. The Belgian mega rave Tomorrowland went online in 2020 and sold over 1 Million tickets. People threw parties in their houses, invited their friends and partied like they were there. This is now becoming mainstream and the potential here is enormous. Animal Concerts is a division of Animal Entertainment Group that capitalises on the traditional concert model and gives it new life through integrating blockchain and other digital technologies.