Walmart and Amazon Plan Their Own Stablecoins Amid U.S. Crypto Policy Push

Walmart and Amazon are laying the groundwork to introduce their own U.S. dollar-backed stablecoins, aiming to modernize payments, streamline settlements, and bypass costly traditional banking rails, according to sources cited by The Wall Street Journal. Their potential moves signal a broader trend among major corporations exploring digital finance infrastructure.

The timing could be pivotal. Stablecoin legislation is gaining traction in Washington, with the GENIUS Act—designed to standardize rules for fiat-backed digital assets—approaching a critical Senate vote on June 17. Once passed, the bill must be aligned with the House’s version before any regulatory framework becomes law.

Support from the White House is accelerating the shift. President Donald Trump has made stablecoin clarity a legislative priority, urging Congress to finalize a bill by August. His administration’s favorable stance has prompted rapid developments: Ripple launched its RLUSD token last year, and traditional financial players such as DTCC and major banks are reportedly preparing their own stablecoins. E-commerce platforms like Shopify have also embraced the trend, integrating USDC via Coinbase and Stripe.

Tether, the current market leader with $155 billion in circulation, has announced plans for a U.S.-focused token targeting domestic institutions. With the overall stablecoin market now exceeding $250 billion, analysts see the space poised for exponential growth. Treasury Secretary Scott Bessent recently projected the sector could top $2 trillion by 2028—if Congress delivers the needed regulatory clarity.

As legislation advances and corporate giants enter the arena, stablecoins may soon become a mainstream financial tool—not just for crypto natives but for everyday retail and e-commerce transactions.