Strategy’s Bold Bitcoin Bet: New $500M Offering, Higher Yield

Strategy, the company formerly known as MicroStrategy, is doubling down on its Bitcoin acquisition strategy with a fresh $500 million funding move. The software firm announced Tuesday that it will issue a new class of perpetual preferred stock called Strife, designed exclusively for institutional investors.

Priced at $100 per share with a fixed 10% yield, Strife marks a shift from Strategy’s previous offering, Strike, which carried an 8% yield when introduced in January. Unlike Strike, which allowed dividends to be paid in Bitcoin, Strife will only distribute payouts in cash.

This latest capital raise follows a year in which Strategy secured billions through stock sales and convertible bonds, many of which carried 0% interest. The higher yield on Strife suggests the company is adjusting to current market conditions to attract institutional funds.

Bitcoin remains at the center of Strategy’s financial playbook. On Monday, the company disclosed a fresh $10.7 million Bitcoin purchase, nudging its total holdings to a staggering $41.4 billion. However, the acquisition increased its Bitcoin stash by only 0.026%, underscoring the scale of its existing reserves.

Despite ongoing Bitcoin purchases, Strategy’s stock faced pressure on Tuesday, sliding 6.5% to around $275. The stock has declined 5.5% in 2025 but remains up over 100% in the past six months.

Speaking at the Future Proof Citywide event in Miami, Strategy’s co-founder and Executive Chairman Michael Saylor addressed the recent Bitcoin price pullback, linking it to macroeconomic uncertainty. “When that flips, I think Bitcoin will rip forward with a vengeance,” he stated, reaffirming his bullish outlook.

As Bitcoin’s volatility continues, Strategy’s latest move signals confidence in its long-term value—raising funds and buying more, regardless of short-term market turbulence.