Trump Media Moves Into Crypto ETFs With ‘Truth Social Bitcoin’ Fund on the Horizon
Donald Trump’s media company is deepening its foray into crypto, unveiling plans to launch a Bitcoin exchange-traded fund (ETF) as part of a broader strategy to bring digital assets to mainstream investors.
In partnership with Yorkville America Digital and Crypto.com, Trump Media & Technology Group is backing the creation of the Truth Social Bitcoin ETF. A filing submitted Tuesday by NYSE Arca to the U.S. Securities and Exchange Commission seeks approval to list the product, which would provide investors with direct exposure to Bitcoin via publicly traded shares.
The move follows last year’s historic greenlight from the SEC on 11 spot Bitcoin ETFs—a landmark moment for the industry that brought billions into crypto markets through regulated financial channels. Now, Trump Media is looking to ride that momentum with its own offering tied to the Trump-branded Truth Social platform.
The ETF proposal stems from an April partnership among Yorkville, Trump Media, and Crypto.com. But it’s only one piece of a much larger puzzle. Earlier this year, the company announced the launch of a fintech arm, Truth.Fi, aiming to deliver a suite of crypto-centric financial products. Trump Media says it could commit up to $250 million of its own capital toward future ETF ventures, including products in the energy and digital asset sectors.
The crypto push doesn’t end there. Just last week, the company revealed it had raised $2.4 billion in equity and debt, with a portion earmarked for a Bitcoin treasury initiative. Meanwhile, a Solana-based Trump meme coin has begun development on a digital asset wallet in partnership with NFT marketplace Magic Eden, though Trump’s sons have publicly denied any involvement in that specific project.
The Trump family’s crypto ties also extend to World Liberty Financial, a crypto lending platform that launched in the run-up to the 2024 election. Throughout his campaign, Trump positioned himself as a crypto ally—winning support from blockchain entrepreneurs and crypto-focused businesses.
While critics argue these moves could create potential conflicts of interest, Trump appears undeterred, doubling down on his commitment to digital assets as a centerpiece of his economic platform.