Strategy Unleashes $2.54 Billion Bitcoin Buy, Climbs Above BlackRock in BTC Rankings

Strategy has strengthened its position as the world’s top corporate bitcoin holder after acquiring an additional 34,164 BTC in a blockbuster $2.54 billion purchase announced in a regulatory filing Monday.

The latest acquisition was completed at an average price of $74,395 per bitcoin, lifting the company’s total treasury to 815,061 BTC. With this move, Strategy has now invested approximately $61.56 billion into bitcoin since launching its treasury strategy, with an overall average purchase price of $75,527 per coin.

The transaction stands as the company’s third-largest bitcoin buy to date and signals renewed confidence despite recent market turbulence. With bitcoin currently hovering around the $75,000 level, Strategy’s holdings are sitting near its overall cost basis, placing the position close to break-even.

The newly expanded treasury also pushes Strategy ahead of BlackRock in total bitcoin exposure. BlackRock currently holds 802,823 BTC, largely tied to its spot bitcoin ETF offerings, while Strategy now leads with more than 815,000 BTC under direct ownership.

Led by Executive Chairman Michael Saylor, the company continues to double down on the balance-sheet model it pioneered in 2020—using capital markets to steadily accumulate bitcoin as a long-term reserve asset.

Ahead of the announcement, Saylor hinted at the move over the weekend with a message encouraging followers to “think even bigger,” a phrase now closely linked to Strategy’s aggressive accumulation campaign.

Funding for the purchase came through a mix of share sales and preferred stock issuance. Strategy raised roughly $366 million by selling common stock, while an additional $2.18 billion came from its perpetual preferred offering known as STRC.

The STRC product has become a key financing engine for recent bitcoin buys. It offers a variable dividend structure aimed at keeping the share price near par while delivering an annualized yield of around 11.5%.

The company has also proposed changing dividend payouts from monthly to twice monthly, a move designed to improve liquidity for investors and shorten reinvestment cycles.

As institutions continue entering the bitcoin market, Strategy’s latest move sends a clear message: it has no intention of slowing down.