Coinbase Pitches Four New Institutional Products for Investors

As the institutional participation in the crypto-space keeps on growing, the world’s largest cryptocurrency Coinbase is working on bringing high-end services that can cater to big players entering the crypto space.

Yesterday, on Tuesday, May 15, the company launched four new institutional grade products and services in aid to lure big financial players and institutions to participate in the crypto space. The company in its official blog post said: “We welcome these developments as they help accelerate the world’s adoption of cryptocurrency by bringing new capital, greater awareness, and additional infrastructure to the space. “

The Coinbase Custody has been developed in partnership with SEC-regulated broker-dealer and is one of the most-secure crypto storage solutions in the entire crypto industry as per the exchange.

The exchange notes: “Coinbase Custody is proud to offer a service that couples Coinbase’s cryptocurrency security excellence with third-party auditing and financial reporting validation that operates at the high standard of an SEC-regulated, custodial broker-dealer.”

Coinbase Custody is supported by some of the most prominent partners from the industry which include PolyChian Capital, MetaStable, Autonomous Partners, WaldenBridge Capital, Scalar Capitan, and others.

Coinbase Markets is a completely new electronic marketplace launched by the exchange in a drive to establish itself as the top-most crypto exchange. The company says that Coinbase Markets will serve as a centralized pool of liquidity to all its products and services.

In the near-future, Coinbase Markets will host special features like low latency performance, on-premise datacenter colocation services, institutional connectivity and access, and settlement and clearing services. The exchange believes that getting these services on-board will help them to create “efficient price discovery process to occur, creating tighter markets, deeper liquidity, and increased certainty of execution.”

Coinbase has strategically chosen Chicago to be the place for the new office of Coinbase Markets as the city is a great source of engineering talent with deep exchange infrastructure experience.

This new Coinbase product will source reliable tools and services to institutional investors using which they can perform large quantity crypto trades with absolute ease.

The company in its blog post said: “This product will fill a missing piece of critical infrastructure needed for institutions. Over the course of the year we intend to offer lending and margin financing products to qualified clients, high touch and low touch execution services like over-the-counter (OTC) trading and algorithmic orders, and new market data and research products. We will also introduce platform improvements like multi-user permissions and whitelisted withdrawal addresses.”

Coinbase is very much confident that Coinbase Prime will help to spearhead the adoption of digital currencies global thereby ensuring more institutional engagement in the crypto space.

This is basically a service-oriented group that will focus on addressing the needs of institutional clients by providing sales, sales trading, research, market operations, and client services support.

This group will operate from the country’s financial capital of New York which is host to a lot many other big financial institutions like SEC, CFTC, Morgan Stanley, and the New York Stock Exchange.

The company in a statement said: “By guiding clients through the onboarding process and advising on execution strategies, this team will deliver a best-in-class client experience. We are proud to offer personalized white-glove service and help institutional investors navigate the increasingly complex world of cryptocurrency investing.”